lipton story

Introduction of Lipton:

 Lipton, the world’s leading tea brand, was first established in 1880, by a British entrepreneur and innovator, Sir Thomas Lipton. With more than one hundred years of development, its footprints have been in more than 110 countries. In fact, the nature of Lipton’s expansion was to convert the tea, which belonged to luxury goods 100 years ago, into common goods with high quality and reasonable prices.(Lipton 2014).

who is the founder of Lipton:

Thomas Lipton first purchased a large number of the tea plantations in Sri Lanka where he proposed the concept of “direct from tea garden to tea pot”. Then in 1893, Lipton set the headquarters and factory in the US, after which it expanded its market to India and Far East. A transformational change happened to Lipton after its 80 year’s development, in 1972, Lipton was officially acquired by Unilever, and from this point onwards, its expansion has become more powerful.
Today, it has become the world’s largest tea brand, whose sales are twice as much as that of the second largest tea brand. Meanwhile, Lipton is the world’s third largest non-alcoholic beverage, just behind Coca-Cola and Pepsi. (Unilever 2014; Lipton 2014)

lipton story. how it grow

what is the Slogan of Lipton?

“Drink Better, Live Better” says the slogan of Lipton in China. (Lipton 2014)
Lipton not only conveys the concept to the customers that they are of great quality and taste, but more importantly, they provide the customers a positive attitude towards life. In order to cater to the mass market, Lipton launched a variety of products with moderate prices, comprising black tea, green tea, white & red teas, herbal teas and iced tea. The diversified packages of Lipton, from leaf tea to tea bags to bottled tea, successfully make tea into the fast moving consumer goods, which, also solves the problem of tea sales without adequate retail channels, enabling its products to be sold through all kinds of channels.